Which innovative digital marketing strategy first broke box office records when used by 'The Blair Witch Project' (1999), establishing a technique now standard for film promotion?

The film industry has undergone massive digital transformation in how movies are marketed to audiences. From traditional billboards and TV spots to immersive AR experiences and hyper-targeted social campaigns, studios have embraced cutting-edge techniques to generate buzz. This trivia question tests your knowledge of a groundbreaking digital marketing strategy that changed how blockbuster films connect with audiences.

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Creating fake social media profiles for fictional characters
Viral marketing campaign presenting the film as 'found footage' from real missing persons
Using augmented reality posters that animated when viewed through a smartphone
Releasing an interactive website with exclusive behind-the-scenes content