Which film franchise pioneered the concept of coordinated global product release dates for both movies and merchandise, revolutionizing retail strategy in the entertainment industry?

In the world of film and television, retail strategies have become increasingly sophisticated, turning box office hits into retail empires. Major studios have mastered brand positioning and storytelling that extends far beyond the screen. This poll explores a pivotal moment in the evolution of entertainment retail strategy that changed how studios approach merchandise and brand extensions.

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Star Wars (with The Phantom Menace, 1999)
Harry Potter (with Philosopher's Stone, 2001)
Marvel Cinematic Universe (with Iron Man, 2008)
Jurassic Park (original film, 1993)