Which groundbreaking marketing campaign involved creating a fictional website, documentary-style videos, and interactive puzzles that blurred the line between fiction and reality for a bestselling novel?

In the competitive world of publishing, marketing campaigns can make or break a book's success. Some promotional strategies have been so innovative they've become case studies in both literary and marketing circles. This poll tests your knowledge of one of the most revolutionary book marketing campaigns that transformed how literature is promoted and consumed in the digital age.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

The 'Why So Serious?' campaign for Chuck Palahniuk's 'Fight Club' sequel
The 'Lost Symbol Challenge' for Dan Brown's novel featuring cryptic social media clues
The 'Beast' alternate reality game for A.I. Artificial Intelligence that became a template for literary marketing
The 'Night Circus Reveurs' campaign for Erin Morgenstern's debut novel, creating an online fan community before publication