Which celebrity partnership resulted in the fastest-selling fragrance in history, selling one bottle every second during its first month of release?

The power of celebrity endorsements can make or break a product launch. Behind every successful brand partnership is a strategic decision to align with the right famous face. Test your knowledge about some of the most impactful celebrity-brand relationships that have shaped consumer behavior and created iconic marketing moments throughout retail history.

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• Rihanna's Fenty Beauty
• Elizabeth Taylor's White Diamonds
• Taylor Swift's Wonderstruck
• Lady Gaga's Fame

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