What strategic decision did Nike make regarding its FuelBand fitness tracker in 2014 that significantly changed its digital transformation strategy?

The intersection of sports retail and wearable technology created one of the most interesting product stories of the 2010s. Nike's FuelBand represented a bold move into the digital fitness tracking space that would ultimately reshape the company's approach to consumer engagement. Test your knowledge about this pivotal product in sports retail history and its impact on the industry's digital transformation journey.

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Nike discontinued hardware development to focus on software partnerships with companies like Apple
Nike expanded the FuelBand product line with five new models targeting different sports categories
Nike made the FuelBand open-source, allowing third-party developers to create custom hardware extensions
Nike sold the FuelBand technology to Under Armour, which rebranded it for their connected fitness platform