Which retailer launched the first major nationwide marketing campaign celebrating Lunar New Year in the United States, featuring traditional red envelopes (hóngbāo) with real shopping discounts inside?

Marketing strategies that incorporate cultural traditions have become increasingly important for brands seeking authentic connections with diverse consumer groups. This poll explores how major retailers have leveraged cultural heritage celebrations in their marketing campaigns, creating both commercial success and meaningful representation. Test your knowledge of these innovative cultural marketing initiatives!

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Target (2011)
Macy's (2008)
Walmart (2013)
Amazon (2015)