Which innovative pricing strategy, introduced in 1935, revolutionized book accessibility by offering quality literature at affordable prices equivalent to a pack of cigarettes?

In the publishing industry, pricing strategies can make or break a book's success. From the prestigious hardcover first editions to mass-market paperbacks, publishers employ various techniques to maximize both sales and prestige. This trivia question explores a famous pricing innovation that revolutionized how literature reached the masses in the early 20th century. Test your knowledge of how the business side of literature has shaped reading culture!

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Penguin Paperbacks' uniform pricing of sixpence
Book-of-the-Month Club's subscription model
Doubleday's 'Dollar Book Club' pricing
Woolworth's 'Penny Library' program