Which product launch event holds the Guinness World Record for the largest augmented reality (AR) retail experience by number of simultaneous users?

The retail world is full of ambitious product launches, but some truly break records! This trivia tests your knowledge about extraordinary retail achievements that made it into the Guinness World Records. From massive digital transformations to launch events that captivated global audiences, see if you can identify which retail product launch strategy earned its place in the record books.

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IKEA's 2019 AR furniture placement app launch with 8.3 million simultaneous users
Nike's 2020 AR sneaker try-on experience with 11.5 million simultaneous users
Amazon's 2021 AR home decoration tool launch with 7.2 million simultaneous users
Apple's 2018 AR product visualization platform with 9.7 million simultaneous users