Which religious publisher launched the first successful 'Faith Points' digital loyalty program that increased member retention by 78% and was later adopted by multiple denominations worldwide?

The digital age has transformed how religious organizations connect with their communities. Many faith-based institutions now offer subscription services for spiritual content, online courses, and virtual community experiences. This poll tests your knowledge about a groundbreaking customer loyalty program that revolutionized how one major religious publisher retained members and increased engagement through digital innovation.

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Zondervan Publishing (HarperCollins Christian)
Deseret Book Company (LDS Church)
Shambhala Publications
Penguin Random House Religious Imprint