Which Broadway musical pioneered the strategy of selling themed merchandise before the show even opened, creating a retail phenomenon that influenced future theatrical marketing?

The performing arts industry has transformed how productions market themselves through innovative merchandise strategies. Beyond just t-shirts and programs, theatrical merchandising has become a sophisticated retail category with unique pricing strategies and brand positioning. Test your knowledge about how major theatrical productions have revolutionized their merchandise approaches and created iconic brand identities that extend far beyond the stage.

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The Phantom of the Opera with its iconic mask replicas
Cats with its yellow-eyed logo on everything from t-shirts to makeup kits
Wicked with its 'Defy Gravity' product line and emerald-themed cosmetics
Hamilton with its revolutionary-era inspired fashion accessories