Which 1977 film revolutionized movie merchandising when its creator famously negotiated to keep licensing rights instead of accepting a higher director's salary, ultimately creating a retail empire worth billions?

Movie merchandise has become a multi-billion dollar industry, transforming how films are marketed and monetized. From action figures to clothing lines, these products often generate more revenue than the films themselves. This poll explores a pivotal moment in retail consumer trends that forever changed how Hollywood approaches product tie-ins and created an entirely new revenue stream that continues to shape pop culture today.

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Star Wars
Close Encounters of the Third Kind
Superman
Jaws