Which celebrity endorsement deal is credited with reviving Puma's relevance in the fashion industry, transforming it from a struggling athletic brand to a major player in the luxury streetwear market?

Famous celebrity endorsements have transformed brands and created iconic marketing moments in pop culture. Some partnerships have been so successful that they've become inseparable from the brand's identity, while others have shifted entire market segments. Test your knowledge about one of the most influential celebrity endorsement deals that completely repositioned a struggling brand in the public eye.

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Rihanna's Fenty x Puma collaboration (2014)
Selena Gomez's Puma partnership (2017)
The Weeknd's Puma XO collection (2016)
Kylie Jenner's Puma campaign (2016)