Which global beverage company successfully repositioned its brand in India by connecting to the traditional cultural practice of 'Raksha Bandhan' (a festival celebrating the brother-sister bond)?

Brand positioning strategies often incorporate cultural traditions to create authentic connections with consumers. Companies that successfully integrate cultural elements into their brand identity can build stronger emotional bonds with their target markets. This trivia question explores how a major global brand has leveraged traditional cultural practices in its positioning strategy to create a distinctive market presence in Asia.

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Coca-Cola with its 'Rakhi: The Thread of Love' campaign
PepsiCo with its 'Bonds of Protection' marketing initiative
Starbucks with its 'Family Ties' special edition products
Nestlé with its 'Celebrate Siblings' promotional campaign