Which film franchise generated over $1 billion in retail sales through its innovative 'Wizarding World' brand collaboration strategy before the final film was even released?

Major film and TV productions often boost revenue through strategic brand collaborations. These partnerships create unique merchandise, exclusive retail experiences, and limited-edition products that extend the franchise beyond the screen. Test your knowledge about some of the most innovative and successful brand collaborations in entertainment history that transformed how media properties engage with consumers through retail channels.

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• Harry Potter
• Star Wars
• Marvel Cinematic Universe
• The Lord of the Rings

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