Which film studio pioneered the 'Marvel Cinematic Universe' retail strategy involving coordinated merchandise releases across multiple retailers with exclusive product lines for each film?

Major film studios have developed unique marketing strategies to promote their blockbuster releases. These campaigns often involve retail collaborations, merchandise tie-ins, and innovative point-of-sale experiences that extend far beyond the theater. Test your knowledge about how Hollywood's biggest players connect their films to consumers through retail channels and brand partnerships.

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Disney/Marvel Studios
Warner Bros. Pictures
Universal Pictures
Paramount Pictures