Which company introduced the first widely-recognized customer loyalty program in 1896 that involved collecting stamps with purchases, a concept that would influence loyalty marketing for decades to come?

Before digital points and mobile apps, merchants throughout history developed innovative ways to encourage repeat business. This trivia explores one of the earliest documented customer loyalty programs that shaped modern retail loyalty strategies. Test your knowledge about the historical foundations of customer retention techniques that evolved into today's sophisticated loyalty programs.

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• Sperry & Hutchinson (S&H Green Stamps)
• Montgomery Ward
• Sears, Roebuck and Co.
• The Great Atlantic & Pacific Tea Company (A&P)

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