Which sports retail giant first introduced a mobile app-based loyalty program that tracked both purchases AND physical activity to award tiered rewards?

In the competitive world of sports retail, loyalty programs have evolved dramatically to keep pace with changing consumer behaviors and technological advancements. Major sports retailers have innovated their loyalty strategies to build stronger customer relationships and increase lifetime value. This trivia question focuses on a groundbreaking loyalty program innovation that changed the sports retail landscape. Test your knowledge of how leading sports brands are revolutionizing customer retention!

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Nike with its Nike+ Membership program
Adidas with its Creators Club rewards
Under Armour with its UA Rewards system
Dick's Sporting Goods with its ScoreCard Rewards