In which country did the modern concept of 'pop-up shops' first gain widespread popularity as a retail strategy in the late 1990s?

Pop-up retail experiences have become a global phenomenon for showcasing cultural traditions and artisanal products. These temporary retail spaces allow brands to create immersive cultural experiences while testing new markets. But do you know where and when this innovative retail format first gained significant popularity? Test your knowledge about the origins of this cultural retail revolution that has transformed how traditional crafts and cultural products reach modern consumers.

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Japan, where 'tachiyomi' temporary retail spaces showcased limited-edition cultural products
United States, pioneered by Target's temporary promotional stores in major cities
United Kingdom, beginning with Comme des Garçons' guerrilla stores in London
Italy, where seasonal 'mercato temporaneo' spaces featured traditional crafts