Which company is credited with creating the first modern customer loyalty program in 1981 that became the model for airline and retail rewards programs worldwide?

Customer loyalty programs are a cornerstone of modern retail strategy, but their origins might surprise you! Test your knowledge about how these now-ubiquitous programs began and evolved into sophisticated customer retention tools. Understanding the history of retail innovations can provide valuable insights into current consumer engagement strategies and future trends in the retail landscape.

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• American Airlines (AAdvantage)
• S&H Green Stamps
• American Express (Membership Rewards)
• Walmart (Discount Member Card)

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