Which retail strategy, first widely popularized in 2015-2016, revolutionized pop culture merchandise by creating artificial scarcity through limited-time 'pop-up' locations selling exclusive branded products?

The entertainment industry has transformed how products are designed and marketed based on pop culture phenomena. From limited edition collectibles to immersive retail experiences, brands have mastered the art of turning cultural moments into retail gold. This trivia question explores a groundbreaking retail strategy that changed how pop culture merchandise is sold. Test your knowledge of this innovative retail approach that blurred the lines between entertainment and shopping!

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The 'Drop' model (releasing limited merchandise with little advance notice)
Subscription box services (like Loot Crate)
Virtual reality shopping experiences
Social media marketplace integrations