Which global luxury brand created a groundbreaking retail visual storytelling campaign that incorporated traditional Chinese 'jianzhi' (paper cutting art) for their Lunar New Year collection displays?

Visual storytelling has become a powerful tool in retail, especially when incorporating cultural traditions to create authentic connections with customers. Different cultures employ unique visual elements to convey heritage and values through retail displays, advertising, and branding. Test your knowledge about how major global brands have successfully integrated cultural visual storytelling in their retail experiences.

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Gucci, with their 'Year of the Tiger' installation featuring animated paper-cut silhouettes telling traditional Chinese fables
Louis Vuitton, with their 'Heritage Journey' campaign using paper-cut landscapes representing the Silk Road trade routes
Hermès, with their 'East Meets West' window displays featuring paper-cut interpretations of their iconic scarves
Burberry, with their 'Cultural Roots' campaign showcasing paper-cut techniques applied to their signature check pattern