Which major bookstore chain launched the first nationwide 'VR Reading Rooms' where customers can experience scenes from bestselling novels in virtual reality?

Virtual reality has been transforming many industries, including publishing and literature. Major bookstores and publishers have been experimenting with VR experiences that bring books to life in unprecedented ways. This trivia question explores how the literary world is embracing immersive retail technology to enhance the reading experience and create new connections between authors, readers, and stories.

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Barnes & Noble with their 'Novel Dimensions' VR program
Waterstones with their 'Literary Landscapes' VR experience
Books-A-Million with their 'Immersive Fiction' VR stations
Powell's Books with their 'Chapter Immersion' VR technology