Which sports brand pioneered the use of micro-influencers with less than 10,000 followers for localized marketing campaigns, resulting in a 35% increase in regional sales in 2021?

The sporting goods industry has undergone massive transformation in recent years, particularly in how brands connect with consumers. Influencer marketing has become a cornerstone strategy for sports brands looking to build authenticity and reach targeted demographics. Test your knowledge about how major sports brands are leveraging influencer partnerships to dominate the market and drive consumer engagement in innovative ways.

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Nike with their 'Local Heroes' campaign
Under Armour through their 'Community Champions' program
Adidas with their 'Neighborhood Icons' initiative
Puma's 'Local Legends' strategy