Which rebranding strategy helped Medtronic significantly increase market share after their 2015 brand identity crisis?

In today's competitive healthcare landscape, pharmaceutical and medical device companies invest heavily in brand identity to distinguish themselves. This poll tests your knowledge about a revolutionary rebranding strategy that transformed a struggling medical device company into a market leader. The right answer reveals an important insight about successful brand positioning in the medical sector that balances clinical credibility with patient-centered values.

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Adopting a minimalist blue logo and the tagline 'Engineering the Extraordinary' to emphasize technical superiority
Changing their mission statement to 'Further, Together' and focusing their brand identity on patient-centered innovation and collaboration
Creating celebrity physician endorsements and sponsoring high-profile medical conferences to boost visibility
Developing a price-focused branding strategy with the slogan 'Advanced Care, Accessible Cost' to compete on value