Which fast food chain famously reversed declining sales in the 1980s with their 'Where's the beef?' advertising campaign?

In the competitive world of fast food, marketing campaigns can make or break a brand. Some slogans and campaigns become so iconic that they're remembered for generations. This trivia question challenges your knowledge of one of the most successful fast food marketing pivots in history. Do you know which brand completely transformed its market position with this clever campaign?

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Wendy's
Burger King
McDonald's
Hardee's