Which sporting goods company signed Michael Jordan in 1984 with a deal that revolutionized athlete endorsements and created a sub-brand that still dominates the basketball shoe market today?

Major sporting goods retailers frequently form strategic partnerships with leagues, teams, and events to boost brand visibility and drive sales. These partnerships can transform both the retail brand and the sporting property. This trivia question tests your knowledge about one of the most financially significant retail partnerships in sports history that changed the landscape of athlete endorsements and sports marketing forever.

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Nike (Air Jordan)
Adidas (Adidas Jordan)
Reebok (Reebok Jordan)
Converse (Converse Jordan)