Which celebrity brand ambassador partnership resulted in the largest percentage sales increase within the first year of collaboration?

In today's pop culture landscape, celebrities often serve as the face of major brands. These partnerships can dramatically transform a brand's visibility and market position. This trivia question explores one of the most financially successful celebrity brand ambassador relationships in recent pop culture history and challenges you to identify which partnership led to the most dramatic sales increase.

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Rihanna with Puma (Fenty x Puma)
Travis Scott with McDonald's
Dwayne 'The Rock' Johnson with Under Armour
George Clooney with Nespresso