Which sports brand pioneered the first widely-adopted AR mobile app that allows customers to virtually 'try on' shoes by pointing their phone camera at their feet?

The sports retail industry has been revolutionized by technology and changing consumer expectations. Augmented reality has become a game-changer, allowing customers to interact with products in unprecedented ways before making purchase decisions. Test your knowledge about how major sports brands are using AR technology to enhance the customer experience and drive sales in physical and digital retail environments.

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Nike (with their Nike Fit AR feature)
Adidas (with their Adidas Virtual Footwear Experience)
Under Armour (with their UA FitScan technology)
Puma (with their Puma Fit AR system)