Which major sports retailer pioneered the concept of 'Connected Inventory' that allows customers to see real-time store inventory while shopping online and implemented RFID technology across all its stores?

The sporting goods retail landscape has transformed dramatically in recent years with technological advancements and changing consumer preferences. Major sports brands have implemented innovative omnichannel strategies to create seamless shopping experiences across physical stores, mobile apps, and online platforms. Test your knowledge about how top sports retailers are bridging the digital-physical divide to enhance customer engagement and drive sales growth in this increasingly competitive market.

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Nike (through its Nike Unite and Nike Rise store concepts)
Dick's Sporting Goods (through its ScoreCard and GameChanger platforms)
Adidas (through its Endless Aisle technology)
Under Armour (through its Connected Fitness ecosystem)