Which innovative strategy did Cadbury employ during their 2015 Indian product recall crisis that was credited with saving their market position?

In 2015, a major chocolate manufacturer faced a significant product recall that threatened their brand reputation. This case study explores how they managed the crisis, rebuilt consumer trust, and transformed a potential disaster into a masterclass in brand recovery. Test your knowledge of this influential food industry crisis management case that changed how many companies approach product recalls.

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Creating a transparent 'recall tracker' app allowing consumers to verify if their product was affected and showing real-time factory remediation progress
Offering lifetime chocolate subscriptions to anyone who returned contaminated products
Temporarily rebranding their chocolate bars with 'Verified Safe' packaging in purple and gold
Launching a celebrity-driven campaign featuring Bollywood stars consuming their products on live television