Which major performing arts organization pioneered the first successful omnichannel retail strategy for theatrical merchandise by combining in-venue, pop-up, and digital platforms in 2018?

The performing arts industry has evolved significantly in how it markets and sells products to fans and patrons. From merchandise at Broadway shows to online platforms for dance equipment, the retail strategy in performing arts combines creativity with commerce. This trivia question focuses on an innovative retail partnership that changed how performing arts merchandise reaches consumers. Test your knowledge of the business side of performing arts!

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The Metropolitan Opera with its 'Opera Everywhere' retail initiative
Hamilton: An American Musical with its 'Hamilton: The Store' concept
American Ballet Theatre with its 'Ballet Beyond' merchandise platform
Cirque du Soleil with its 'Cirque World' retail experience