Which innovative pricing model, introduced in 1935 by Allen Lane, dramatically changed book accessibility by offering quality literature at the price of a pack of cigarettes?

In the world of publishing, pricing strategies have evolved significantly over the centuries. From subscription models of the Victorian era to today's digital pricing innovations, publishers have used various approaches to maximize sales while maintaining literary value. This poll tests your knowledge about a fascinating pricing strategy that revolutionized accessibility to literature in the early 20th century.

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Penguin Paperbacks' uniform price of sixpence
Book-of-the-Month Club subscription model
Doubleday's 'Dollar Book' campaign
The 'Pay-What-You-Can' model pioneered by Scribner's