Which innovative product marketing strategy did NASA NOT use in the James Webb Space Telescope launch campaign?

NASA's James Webb Space Telescope (JWST) was one of the most anticipated astronomical instruments in history. Beyond its scientific importance, its launch involved a sophisticated product marketing campaign to engage the public and communicate its value. This poll tests your knowledge about the innovative marketing strategies NASA employed to build excitement and educate the public about this revolutionary space observatory before its December 2021 launch.

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NASA created an augmented reality app allowing users to visualize the telescope's size and components in their own space
NASA partnered with LEGO to release a limited-edition buildable James Webb Space Telescope model that demonstrated its folding mechanics
NASA developed an interactive web experience called 'WebbVR' letting users virtually explore how the telescope would operate in space
NASA launched a global 'Webb at Home' campaign where participants could create and share art inspired by the telescope's potential discoveries