Which sports retailer pioneered the use of 'connected fitness apps' to gather customer workout data for retail analytics and personalized product recommendations?

The sports retail industry has evolved dramatically with data analytics transforming how brands connect with athletes and casual enthusiasts alike. Major sporting goods retailers now employ sophisticated analytics to understand purchasing patterns during key sporting events, optimize inventory for seasonal demands, and create personalized experiences. Test your knowledge about how the biggest sports retailers are using customer data to gain competitive advantage in this multi-billion dollar industry.

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Under Armour with its acquisition of MapMyFitness, MyFitnessPal and Endomondo
Nike with its Nike Training Club and Nike Run Club apps
Adidas through its Runtastic platform
Decathlon with its Decathlon Coach ecosystem