Which 1982 film featured a groundbreaking product placement deal that resulted in a 65% sales increase for the featured candy, establishing a new model for brand integration in Hollywood?

Product placement in films and TV shows has become a sophisticated marketing strategy worth billions today. But the integration of real-world products into entertainment wasn't always so strategic. Test your knowledge about the evolution of this powerful branding technique that blurs the line between entertainment and advertising, transforming how viewers engage with products and how studios finance productions.

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• E.T. the Extra-Terrestrial (Reese's Pieces)
• Risky Business (Ray-Ban sunglasses)
• The Toy (Coca-Cola)
• Tootsie (Columbia Pictures)

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