Which company is credited with creating the first modern customer loyalty program in 1981 that became the model for countless other retailers?

Brand loyalty programs have become a cornerstone of retail strategy, with companies investing billions to retain customers. These programs have evolved dramatically over decades, from simple punch cards to sophisticated digital ecosystems that track purchasing behavior, offer personalized rewards, and create emotional connections with brands. Test your knowledge about the history of customer loyalty innovation that changed retail forever.

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American Airlines (AAdvantage)
Starbucks (Coffee Club)
Marriott Hotels (Marriott Rewards)
Sears (Sears Card)