Which music streaming service successfully repositioned its brand from a peer-to-peer file sharing platform with legal troubles to a legitimate streaming service that pays artist royalties?

The music industry has seen dramatic shifts in how artists and labels position their brands over the decades. From vinyl to streaming, from MTV to TikTok, brand positioning strategies have evolved to meet changing consumer behaviors and technological innovations. This trivia question explores a significant brand repositioning that changed the trajectory of a major music platform.

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Spotify
Napster
Apple Music
Tidal