Which film studio first introduced the DVD 'Keep Case' design that replaced the original jewel cases and became the industry standard for physical media packaging?

In the ever-evolving film and television industry, packaging design plays a crucial role in marketing and merchandising. From limited edition collector's sets to innovative digital delivery formats, how studios package their content can significantly impact consumer purchasing decisions and create lasting brand impressions. Test your knowledge about a groundbreaking packaging innovation that changed how we consume entertainment at home!

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Warner Bros. (with the 1997 release of 'Twister')
Disney (with the 1998 release of 'Mulan')
Sony Pictures (with the 1997 release of 'The Fifth Element')
Universal (with the 1998 release of 'Jurassic Park: The Lost World')