Which mathematics retail company pioneered the first loyalty program that offered educators free software updates and curriculum materials based on a points system from student calculator purchases?

In the world of mathematics education and resources, certain retail brands have revolutionized how students, educators, and professionals access tools and learning materials. From specialized calculators to comprehensive software suites, these companies have built loyalty programs that transformed mathematical education. This trivia question explores how one major mathematics retail brand innovated its customer engagement through a unique loyalty program that changed the industry forever.

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Texas Instruments with their 'T-Points Program' (1998)
Casio with their 'Equation Rewards' (2002)
HP with their 'Calculation Credits' (1997)
Wolfram with their 'Alpha Alliance' (2000)