Which famous retailer launched the 'Festival of Light' campaign in 2017, featuring traditional diya lamps made by local artisans and becoming one of the most successful cultural marketing initiatives in retail history?

Traditional cultural practices have increasingly become integrated into modern retail strategies, creating authentic connections between brands and consumers. From festival-specific product launches to heritage-inspired marketing campaigns, retailers are finding innovative ways to honor cultural traditions while engaging diverse customer bases. Test your knowledge about how cultural traditions have influenced notable retail marketing campaigns and brand strategies!

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Anthropologie
Pottery Barn
John Lewis & Partners
Crate & Barrel