Which company lost approximately $1 billion on its 2013 product launch failure that attempted to reinvent the smartphone market but was discontinued less than a year later?

Even the biggest companies sometimes make catastrophic mistakes when launching new products. Behind every successful iPhone or Coca-Cola, there are numerous failed products that cost companies millions or even billions. This poll tests your knowledge about one of the most expensive product launch failures in business history. Can you identify which company suffered this particular costly misstep?

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