Which groundbreaking film product packaging strategy, introduced in the mid-1970s, revolutionized how movies were marketed and is credited with creating the modern summer blockbuster season?

In the film industry, product packaging extends beyond physical media to include how movies are marketed and presented to audiences. The visual elements, trailers, posters, and even release strategies all form part of a film's 'packaging' that can significantly impact box office performance. This trivia question explores a famous packaging innovation that transformed movie marketing and audience expectations.

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The wide release distribution model pioneered by 'Jaws' (1975), where a film opened simultaneously in hundreds of theaters nationwide backed by extensive TV advertising
The 'special edition' home video packaging introduced by 'Star Wars' (1977), which included behind-the-scenes content and director commentary
The franchise packaging model created by 'The Godfather' (1972), which planned and marketed films as multi-part sagas from the beginning
The product placement strategy popularized by 'Rocky' (1976), which integrated branded products into scenes to offset production costs