Which literary brand mascot was created in 1935 by illustrator Edward Young and has since appeared on over 1 billion books worldwide?

Brand mascots have played a fascinating role in the marketing of books and literary products. From publisher logos to iconic characters that became merchandising empires, these visual ambassadors have helped shape our relationship with literature and reading. Test your knowledge about some of the most influential mascots in publishing and literary merchandising history!

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• The Penguin (Penguin Books)
• The Houghton Mifflin Harcourt Dolphin
• The Random House House
• The HarperCollins Torch

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