Which architectural materials company launched the groundbreaking 'Materials That Matter' campaign in 2014, featuring real architects discussing their emotional connections to building materials?

Test your knowledge about one of the most influential marketing campaigns in architectural product history. This campaign redefined how architectural materials were presented to professionals and revolutionized industry marketing approaches. While the campaign's visuals became iconic, do you know which company was behind this paradigm shift?

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Armstrong World Industries
Cosentino Group
Saint-Gobain
Kingspan Group