Which e-commerce pricing strategy was pioneered by Amazon in the early 2000s and dramatically changed how online retailers price their products?

Test your knowledge of innovative pricing strategies that have disrupted traditional retail models! Pricing is a critical component of marketing and business strategy that can make or break a product's success. Beyond simple cost-plus models, companies now employ sophisticated psychological and data-driven approaches to optimize consumer purchasing behavior and maximize profits. This question focuses on a groundbreaking pricing innovation that changed how consumers shop online.

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Dynamic pricing algorithms that adjust prices throughout the day based on demand, competitor prices, and customer browsing patterns
Subscription-based pricing model where customers pay monthly fees for unlimited access to products
Pay-what-you-want pricing where customers determine how much they're willing to pay for products
Decoy pricing strategy that presents three pricing tiers to guide customers toward a preferred middle option