Which major cosmetics brand launched a successful 2023 collection based on folklore creatures that was specifically designed to appeal to Gen Z consumers through TikTok storytelling campaigns?

In the world of retail, mythology and folklore have long been powerful tools for product branding and consumer engagement. Ancient stories and legendary figures continue to influence modern marketing strategies, creating deep emotional connections with consumers through cultural archetypes and timeless narratives. Test your knowledge about how companies have leveraged mythological elements to create memorable brand identities and innovative product lines.

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NYX Cosmetics with their 'Mythic Metamorphosis' line featuring shapeshifters from global folklore
Urban Decay with their 'Legendary Beings' collection inspired by Norse mythology
MAC Cosmetics with their 'Fabled Forces' line drawing from Greek myths
Fenty Beauty with their 'Ancestral Spirits' collection based on Caribbean folklore