Which company created Singles' Day (11.11), the shopping festival that broke world records with $74.1 billion in sales in 2020, transforming a quirky anti-Valentine's Day into a global retail phenomenon?

Shopping festivals have transformed retail history, creating cultural phenomena that drive massive consumer engagement. These carefully orchestrated events combine marketing genius, technological innovation, and consumer psychology to generate unprecedented sales volumes. Test your knowledge about the origins of one of the world's largest shopping festivals that changed retail history and inspired similar events globally.

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Alibaba Group (Jack Ma initiated it in 2009 to boost Tmall sales)
Amazon (Jeff Bezos launched it in 2011 as a competitor to Black Friday)
JD.com (Richard Liu developed it in 2010 as China's first digital shopping holiday)
Tencent (Pony Ma created it in 2008 to promote WeChat Pay adoption)