Which major retailer pioneered the 'Cultural Heritage Initiative' in 2017, partnering with indigenous artisans to create exclusive product lines while returning 75% of profits to craft communities?

In recent years, major retailers have embraced cultural preservation through partnerships with traditional artisans. These collaborations have helped revitalize endangered crafts while creating unique product lines that appeal to consumers seeking authentic, culturally significant merchandise. This trend represents an interesting intersection of retail strategy, cultural preservation, and consumer values. Test your knowledge about this growing retail movement that's bridging ancient traditions with modern commerce.

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Anthropologie with their 'Crafted Origins' collection
West Elm through their 'Handcraft Alliance' program
Pottery Barn's 'Global Artisan Project'
Target's 'Cultural Traditions' marketplace