Which restaurant chain pioneered the first nationwide digital loyalty program that allowed customers to earn and track points via smartphone app in the food service industry?

Restaurant loyalty programs have evolved dramatically over the past few decades, transforming from simple punch cards to sophisticated digital ecosystems that track preferences, spending habits, and visit frequency. These programs have become essential tools for customer retention in the competitive food service industry. This trivia question explores a pivotal innovation in restaurant customer loyalty that changed how millions of diners engage with their favorite food establishments.

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Starbucks with Starbucks Rewards (2009)
McDonald's with McCafé Rewards (2011)
Panera Bread with MyPanera (2010)
Chipotle with Chipotle Rewards (2007)