Which wildlife conservation marketing campaign was the first to use augmented reality (AR) to let mobile users virtually 'adopt' endangered species in their own homes?

In the world of animal conservation, marketing campaigns play a crucial role in raising awareness and funds. Major wildlife organizations often launch innovative campaigns that capture public attention and inspire action. This trivia question focuses on a groundbreaking marketing initiative that changed how conservation organizations approach public engagement. Test your knowledge of wildlife conservation marketing history!

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WWF's 'Tiger in Your Living Room' campaign (2017)
National Geographic's 'Endangered Selfie' campaign (2018)
Conservation International's 'Nature Is Speaking' AR experience (2016)
The Nature Conservancy's 'Wild at Home' program (2019)